Hello. I’m David, a Creative Director focused on advertising, design, and entertainment currently living and working in Los Angeles.
For the last 7 years I was a staff Creative Director at TBWA Media Arts Lab, working exclusively on Apple. During that time I launched over a dozen products and created work that’s been seen and loved by people across the globe, including the Emmy Award winning Holiday campaign Misunderstood, the Apple TV launch and its bold outdoor campaign, and the celebrated film Appocalypse that kicked off Apple’s yearly Worldwide Developer’s Conference (WWDC).
The last few years at MAL, I was focused on the repositioning of iPad, away from being a nice-to-have consumption device into being your next essential personal computing machine. Work like Imagine What Your Computer Could Do, What’s a Computer?, We Hear You (where we turned dozens of real tweets about computer problems into Apple ads), and Change helped solidify iPad’s position and grow sales year after year for the first time in half a decade.
During my time at MAL I also was deeply involved in numerous iPhone launches including a series of funny demo ads featuring Jimmy Fallon and Justin Timberlake, and heartfelt films. For more information about any and all Apple work please contact me directly and I’d be happy to share and walk you through it.
Prior to that, I helped shape numerous brands including PlayStation, HTC, Burger King and Volkswagen. My work has won an Emmy, Cannes Lions, D&AD and One Show Pencils, AICP Awards, and a place in the permanent collection of MoMA.
I’ve been freelancing for the last year and have been lucky enough to continue to work with smart people on the agency and client side. You can find me here, doing just that, as I look for my next opportunity to make, lead, and grow.
A bit more about me.
I pride myself on my ability to tell stories through work that is honest, human and simple.
I write the words as much as I direct the art.
I believe in the importance of a strong insight.
I have a strong passion for the craft and execution of an idea.
I have fun pushing an idea as far as it can go.
I always steer towards what’s courageous rather than what’s safe.
I value collaboration and positivity.
I’m sometimes wrong but always honest.
I’m sometimes right but always humble.
I’m relentless and driven by the potential of making something great.
I love leading and pushing my team to be the best at what they do.
When I’m not working on ideas I’m busy working on making the most of family time with my wife, son and dog. We can be found together sailing the Santa Monica bay, traveling to far-flung locations, taking in the outdoors, and admiring art, music and food.
