Apple Pay          
Can I (fill in the blank) with Apple Pay?  

We were tasked with launching Apple Pay’s TikTok channel in a meaningful way while creating an evergreen campaign the proved just how ubiquitous and easy Apple Pay is. We came up with the platform of Can I ___ with Apple Pay? An approachable and flexible question that we could easily attach influencers to. We then spent weeks combing TikTok for the right group of talent, wrote bespoke questions for them and then enterned into one of the most difficult productions of my career. But the result speaks for itself. We created ten pieces of content in total and each one brings the question of “Can I” to life in a surprising and delighting way.  link to Apple Pay’s TikTok channel. The campaign is currently running with additional creators on the way.