within the You’re more powerful than you think campaign we developed a strategy and film that focused on the hardest and most rewarding job in the world – Parenthood.
With all the power that’s within an iPhone and its apps, any has the ability to become superhuman. The "You're more powerful than you think" campaign for iPhone 5S highligted just that. For this film we developed a strategy and script that focused on the hardest and most rewarding job in the world — Parenting. We know that life isn’t perfect. But that’s ok. The modern parent understands the challenges of life and uses the power of the iPhone 5s to overcome them.
Working with teams across the world, we uncovered the best apps and insights to help prove that point out like only Apple Can. Paired with the song “The Life of Dreams” By Julie Doiron, we ended up with something incredibly sweet and human that every parent can see themselves in.