Creative Director @ Media Arts Lab
January 2012 - February 2019Leadership and creative direction for Apple. Deeply immersed and involved in every step of the creative process, from developing briefs and strategy communication to executing the most detailed productions. Worked closely with Apple's marketing department to help launch and promote products and services including iPad, iPad Pro, Apple TV, iPhone, MacBook Pro, as well as brand work including the Emmy award-winning commercial, "Misunderstood."
Key ResponsibilitiesVP Creative Director @ Pitch
Led the creative strategy, development and execution of all work for the iPad brand since 2016. This shift led to the first positive sales growth for iPad since the 4th quarter of 2012 and has continued ever since.
Presented and sold creative work to Apple’s head of marketing and senior clients on a regular basis while consistently managing client expectations and relationships.
Partnered with international offices to coordinate global launches with consistent but tailored messaging in 26 countries around the world.
Facilitated relationships with our directors, artists and production partners to help ensure success and interest in current projects as well as future ones.
Directed workflow and helped manage creative resources to better our team’s efficiency and output.
Effectively managed multiple projects in a fast paced, ever changing environment.
Provided creative and career feedback to teams while working with them to fulfill their goals within the agency.
July 2010 - November 2011
Built a creative department from scratch and led the transition from a marketing firm to an advertising agency. Led creative strategy and development for Burger King and managed client relations and agency workflow on a daily basis.
Led the creative department, which included managing and developing staff, overseeing and approving all creative work,
and presenting creative ideas to clients, including the CMO of Burger King.
Won multiple shoot-outs against other agencies for projects beyond our scope with Burger King which led to significant revenue growth and increased responisbily.
Concepted and implimented new offerings and programs for Burger King including the BK Crown Program.
Participated in and won new business pitches for Nickelodeon, Burger King and Onitsuka Tiger (Asics).
Involved in the infrastructure operations of a growing agency.
Art Director, Sr. Art Director, Associate Creative Director @ DeutschLA
August 2004 - July 2010
Concepted and executed creative for Cici's Pizza, PlayStation, Expedia, TGIFridays, Helio, HTC, and VW. Work included commercials, websites, books, logos, magazine inserts, experiential marketing, billboards, and online communications. Worked on new business, presented to clients, learned how to manage creative teams how a large advertising agency operates day to day.
Owner and Creative Director @ Detroit Sprinkles
March 2006 - January 2012
Founded a clothing company specializing in graphic t shirts and hoodies. I was head of design and production for all clothing and marketing materials. Our wears were sold online and in stores across the country including Fred Segal here in Los Angeles.
Art Director @ FCB Chicago
March 2006 - January 2012
Created work for Coors, KFC, and Kraft
Designer @ Pentagram NYC June 2003 - October 2003
Worked under Michael Beirut on several environmental design projects including New York Public Schools, and The AOL Time Warner Building.
Student @ The Portfolio Center
June 2003 - October 2003
Dual majored in Art Direction and Graphic Design
Student @ Michigan State University
September 1997 - May 2001
BA in Communications with a concentrated study in advertising.
Emmy for Outstanding Commercial
Permanent collection of MOMA