If you’re looking for social forward work than you’ve come to the right page. This is an abbreviated collection of social media work I’ve concepted and produced over the last few years.
Apple Pay
Can I ___________ with Apple Pay?
A campaign that was born out of a real truth: People still have a ton of questions about Apple Pay. Where can you use it? Do you still get your points? Is it safe? Can I use it at the DMV? We came up with the platform of Can I with Apple Pay? to answer as many of those as we possible could. Working with some of the best influencers across every corner of TikTok, we launched Apple Pay’s social presence. It’s been highly succesful and we’ve dozens of them since it’s inception. Here’s a few of my favorites.
Apple Pay
If FaceID Could Talk
As wonderfully simple as Apple Pay is, there’s still some real education that needs to be done. So who better to do it than our trusted friend, Face ID? In this social-first campaign, we turned Face ID from software into a trusted friend with all the info you need to know about Apple Pay.
Apple Pay
UGC
Apple Pay happens to be one of the most beloved brands for GenZ. They love making content about it. So we found the best of it and turned them into ads. Not the most conceptual of idea but higly effective nonetheless.
Apple Arcade
Nikelodian Extreme Tennis UGC rally
This game doesn’t take tennis very seriously. We didnt want to either. We used the idea of a rally to go beyond the game and into real UGC clips that matched seamlessly. At the time, these ads were Apple Arcade’s best ever performing social content.
Expedia
Did you know?
Getting over your travel fears and hangups is easier than you think, especially when when we lay out the answers, and share the tools, in this social first, human first, campaign. These step-by-step travel videos inspire others to overcome life’s barriers and obstacles, through travel, with the help of Expedia.
Unpack ‘25
Over the last few years, Expedia has been doing a trends report for the upcming year in travel. It’s purpose is to let travelers know what their expert predicitons are for the hottest destinations and upcoming trip themes. We were tasked to refresh the campaing for 2025 and deliver the travel trends in a visally striking way for the soical space.