A New Way To
Our entire mission with iPad Pro was to get people to consider iPad for their main computing device. It’s not a computer, it’s something else entirely. And when you begin to use something completely new, there are enitely new ways to do all the things you do everyday. We made these inspiring andhow to videos that break down how the iPad Pro reinvents computer behaviors such as making music, starting a business and planning your wedding. Plus we created, designed, shot, scored and edited the entire seriees on iPad Pro as well. These ran on youtube as well as in short form on all social platfroms as paid media.
And here's a little behind the scenes film on how we did it all on iPad.