All that gamers want to see in their game ads is game footage, so we made sure our ads delivered on that. But an ad made solely of footage is just a trailer. Through great storytelling, inventive concepts, and daring stunts, we found ways to bring the games to life in ways our audience didn't see coming.
X Games Sponsorship
Using the iconic PlayStation shapes and athletes who've given it their all, we created a pretty special print and digital campaign that delivered the spirit of both iconic brands.