Sony PSP
Step Your Game Up
Meet Marcus Rivers, the undisputed and unsanctioned mouthpiece of PSP nation. He’s brash, fast-talking, trash-talking and always looking to stir it up with anyone who doesn’t have a PSP in their hand. And, he’s only 12 years old. Every commercial ended with a Youtube address where fans could find more content featuring Marcus
The strategy went directly at the recent surge of “good enough gaming” which consisited mostly on games played on iPhone and other mobile phones. We wanted to make it clear that if you are a gamer that those games just won’t do. It’s time to step your game up.
Launching Marcus Rivers at E3
