Made of Japan
This work was done during a pitch to be the AOR for a division of Asics named Onitsuka Tiger. The work below secured the business and we proeuced the campaing shortly after.
OT has an immense amount of sporting and Olympic history. It dates back to the 1940s and is considered the very first modern running shoe ever made . This campaign, which launched during the 2012 London games, leans into that heritage while also owning their Japanese design and modern day street use.
The podium concept extended seamlessly in-store, as stunts, and online as a promotional device.