Bigger Than Bigger
The iPhone 6 was finally big. And the iPhone 6s was, well...bigger. But the two devices were more than just that. There was a ton of new news that we wanted everyone to know about the two new iPhones so we created a classic apple campaign to get all the news out there.
For this campaign we gave each of these devices their own personality. To be more specific, we gave them the personalities of Jimmy Fallon and Justin Timberlake to help explain why the new iPhones were "bigger than bigger."