For the introduction of the radical new MacBook Pro, with breakthrough performance, stunning Retina display and an impossibly thin design, we made a film that captures a day in the life of working on this powerful machine. Using the visual language of timepase, we capture the hardworking programs, beautiful content and the humanity of hands, all living within the striking form factor of the new Macbook Pro.
For the Pro in all of us
For the launch of the 13 inch version we kept the same tone as the previous spot, but made it more approachable. The music, the imagery and the programs are within our grasp, reassuring us that we are all capable of amazing things as long as we have the right tools.